Reusable commerce infrastructure
Commerce Engine
One operating layer for launching distinct Arabic storefronts, managing domains, publishing, order channels, design controls, and AI-assisted product media.
- Year
- 2026
- Status
- Working product / evolving platform
The challenge
Give every store its own polished identity while keeping provisioning, domains, catalog operations, publishing, and owner handoff reusable.
My role
Owned the product direction, storefront and dashboard experience, application architecture, deployment flow, and AI-assisted media pipeline.
Key decisions
- Separated customer-specific visual controls from the shared commerce core.
- Built a platform console for store provisioning, previews, publishing, custom domains, and WhatsApp order channels.
- Added AI image harmonization so ordinary product photography can fit the selected store art direction.
Outcome
A real operations console now drives a published Arabic storefront, proving the reusable flow from store setup and styling to domain and order handoff.
ReactSupabasePostgreSQLReact NativeOpenAI Images API